Should Your Email Come From a Business or a Person?

In Branding, Breeding insights, Copy Writing, Strategy, Tactical Marketing, Tactics

People often ask me if the “from” field and the signature line in their emails should be their company name or their personal name.With a couple of notable exceptions, I believe that emails should always come from the individual and association with their company should be included but it should be “light touch”.The notable exception […]

UX design, User Experience, Information Architechture

UX-ceptional – improving the customer relationship through experience

In Branding, Copy Writing, Strategy, Tactical Marketing

Brands no longer just sell products and services – they offer experiences. The strength of the relationship between a consumer and a brand is not only measured by the ringing of the cash register, but by the customer experience at every touchpoint. This makes the role of user experience (UX) designers crucial. But they have […]

Conversation is King, Content is just something to talk about.

In Copy Writing, Strategy, Tactics

Sometimes, occasionally a post or a presentation is made that you can not add to.  I have recently found such a presentation and I would like to share it with you.  I received a post in my LinkedIn mail box from the account planners of america about a slideshare presentation that was making waves amongst the […]

Generating Engagement at the Zero Moment of Truth – ZMOT – Driving Loyalty – Using Social Media for Marketing

In Breeding insights, Copy Writing, Social and Search Marketing, Social Networking, Uncategorized

  A short presentation I prepared for an after dinner speaking engagement. The focus was about how to drive loyalty when customers do not want to collect points.  

10 ways to drive loyalty and generate engagement from customers

In Breeding insights, Social and Search Marketing, Social Networking

Ten (10) ways to drive loyalty and generate engagement from customers Driving loyalty and generating engagement has always been a challenge for big global brands.  The preverbal ‘shelf space’/’share of pocket’ is limited and as customers  get more price savvy brands and their marketers are looking for new ways to engage and keep customers loyal.  We […]

Pixar 22 Secrets of Story telling part 13 – Make your characters real with opinions and personality (How to tell a great story)

In ART / Creative, Breeding insights, Copy Writing

#13: Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience. This is another one of those tips where I will advise you not to take the easy route out.  Making your characters passive and ‘go with the  flow’ might allow your writing to flow better […]

Pixar 22 Secrets of Story telling part 12 – Ignore the obvious (How to tell a great story)

In ART / Creative, Breeding insights, Copy Writing

#12: Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.   Chances are that you are not having a unique idea. Your slant on it MIGHT be unique, how can you make it authentic, compelling and original?  Well first thing […]

Pixar 22 Secrets of Story telling part 11 – Just get it on paper! (How to tell a great story)

In ART / Creative, Breeding insights, Copy Writing, Uncategorized

#11: Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone. The most important lesson in story telling is to “get it on paper!” If you never write it down then how can you share it with anyone? Writing a story […]

Pixar 22 Secrets of Story telling part 10 – Pull apart stories that you like and learn what makes them tick. (How to tell a great story)

In ART / Creative, Breeding insights, Copy Writing

#10: Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it. A famous quote from another great story is the Latin “Temet Nosce” it means “know thyself”.  Can you guess the movie?  It is from the Matrix, in the […]

Pixar 22 Secrets of Story telling part 9 – Getting over writers block, Make a List of what would not happen next. (How to tell a great story)

In ART / Creative, Breeding insights, Copy Writing

#9: When you’re stuck, make a list of what WOULDN’T happen next.  Many times the material to get you unstuck will show up.   Writers block…..  The excuse of many authors and the sole reason for 95% of stories never being told. Number 9 is my personal favourite point and I agree with this method […]

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Onur IbrahimLet me introduce myself, my name is Onur,

Marketeer, Musician, Martial Artist, Engineer, Philosopher and Bad humour, these are some of the things that make me who I am and that I think are cool. I try to share some of these along with the stuff that I do everyday in the world of advertising communications :P

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