Ten (10) ways to drive loyalty and generate engagement from customers

Ten (10) ways to drive loyalty and generate engagement from customers

Driving loyalty and generating engagement has always been a challenge for for any brand. The preverbal ‘shelf space’/’share of pocket’ is limited and as customers get more price savvy brands and their marketers are looking for new ways to engage and keep customers loyal. We have seen an increase in both the very public CSR […]

22 secrets of great story telling 1/22 ADMIRE A CHARACTER FOR TRYING
1

22 secrets of great story telling 1/22 ADMIRE A CHARACTER FOR TRYING

#1: You admire a character for ‘trying’ more than, for their ‘successes’ It is easy to like a hero, it is even easier to hate a villain, but you cannot have a great villain without the reluctant hero.  The reluctant hero or ‘anti-hero’ has always been a Hollywood favorite and “The Home town boy makes […]

Those who tell the best stories rule the world 22 story telling tips inspired by pixar

PIXAR’S 22 SECRETS OF GREAT STORYTELLING “HOW TO WRITE A GREAT STORY”

Native Indian tribes believe in the power of story. It is even said that those who tell the best stories rule the world! To some extent we can see this to be true. Take a look at the news, at the education system, even at governments and how politicians convince their peers to an idea. […]

HOW TO WRITE UNDENIABLE HEADLINES THAT ATTRACT READERS LIKE CANDY - secrets to writing the best headlines

HOW TO WRITE UNDENIABLE HEADLINES THAT ATTRACT READERS LIKE CANDY

HOW TO WRITE UNDENIABLE HEADLINES THAT ATTRACT READERS LIKE CANDY Headlines are the most important part of any content. The job of a headline is two-fold, they have to hook a reader and get them to take the action of reading further. Why do successful headlines work? They provide information and also create a sense […]

Getting inside the customers head

Getting inside the customer’s head

Getting inside the customer’s head What makes people tick? Anthropologists have been trying to crack that question for decades. It’s also the subject of fascination for marketers. Both have made great progress in figuring out what influences us and why we make the decisions we do. At its simplest, behavioural economics is a discipline that […]

Should email come from a business or a person

Should Your Email Come From a Business or a Person?

Should Your Email Come From a Business or a Person? People often ask me if the “from” field and the signature line in their emails should be their company name or their personal name. With a couple of notable exceptions, I believe that emails should always come from the individual and association with their company […]

ux-ceptional - Improving the customer relationship through  better experiences

UX-ceptional – improving the customer relationship through experience

UX-ceptional – improving the customer relationship through experience Brands no longer just sell products and services – they offer experiences. The strength of the relationship between a consumer and a brand is not only measured by the ringing of the cash register, but by the customer experience at every touchpoint. This makes the role of […]

BACK