Onur Ibrahim, Loyalty and Marketing consultant, Mentor,
The 10 Heuristic Usability principles as set out by Jakob Neilsen

Jakob Nielsen’s list of recognized usability principles (the 10 heuristics)

Jakob Nielsen 10 Heuristic Principles 1. Visibility of system status – The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. 2. Match between system and the real world – The system should speak the users’ language, with words, phrases and concepts familiar to the user, rather than […]

brand footprint, loyalty marketing, data and insights

Seven ways to generate engagement that drives towards loyalty

Seven ways to generate engagement that drives towards loyalty 1. Always provide a clear call to action and never rely in user to interact of their own accord. Relying on users to interact or be loyal without expressly asking them to is like ‘fishing without bait’ and will be unpredictable at best. You should try […]

7uxuitrends

Eliminate friction and improve conversions with 7 Ux trends

Eliminate friction in your UX and Improve conversions 3 positive UX trends   1. Prove you are secure An additional level of assurance can put customers at ease and build their trust. Customers appreciate security badges and accreditations before transacting. 2. Keep menus clear and uncluttered; Clearly labeled and uncluttered menus keep users interested and help […]

create loyalty

3 ways to create loyalty and stay relevant to your customers

Create loyalty in your brand If you want to create loyalty in your brand, being available for your audience is vital. Through being genuinely useful to customers in their moments of appreciation you can earn their trust and their loyalty. Here are three ways you can create loyalty through being present. #1: Be there in […]

storytelling, copywriting

22 SECRETS OF GREAT STORY TELLING 5/22 – Simplify, Focus. Combine (How to tell a great story)

#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free. This is another tease that we must think write and then rewrite.  A famous quote attributed to many literary experts says something like “I wanted to send a short letter but he didn’t have enough […]

storytelling, copywriting

22 SECRETS OF GREAT STORY TELLING 4/22 – Once upon a time (How to tell a great story)

#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___. The classic start to children’s bedtime stories.  My understanding of this is more about structure.   Having a clear beginning and set up is important. The writer needs to set the […]

a theme is important

22 SECRETS OF GREAT STORY TELLING 3/22 A THEME IS IMPORTANT, BUT YOU WON’T KNOW UNTIL THE END

No. 3 of 22: Trying for a theme is important, but you won’t see what the story is actually about until you’re at the end of it, think plan write… Now rewrite. Writing anything needs to start with a loose plan.  As with any exploratory medium your plan will adapt and change depending on the […]

keep in mind what’s interesting to you as an audience

22 SECRETS OF GREAT STORY TELLING 2/22 Keep in mind what’s interesting to the audience

#2: You have got to keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. These can be very different Story telling is fun, making up stories is even more fun.  As a writer is it often easy to get caught up in making up something that […]

Ten (10) ways to drive loyalty and generate engagement from customers

Ten (10) ways to drive loyalty and generate engagement from customers

Driving loyalty and generating engagement has always been a challenge for for any brand. The preverbal ‘shelf space’/’share of pocket’ is limited and as customers get more price savvy brands and their marketers are looking for new ways to engage and keep customers loyal. We have seen an increase in both the very public CSR […]

BACK