People first marketing
SEO, search engine optimisation

Top 10 SEO hacks you can implement without making your head explode

1 – Keyword in URL after the trailing slash (use – ) to separate words as _ is ignored and does not work.  2 – Page titles – Keep them short and aim for around 60 characters. Put your Main Keyword first then your related keywords. Remember to reuse your high traffic keywords in the […]

10 ways to add personality to your writing without making anyone want to throw up.

A writer’s job is to entertain and inform at the same time. This means our written words need to be clear and readable by a 7 year old. The most important thing is to write for YOUR audience. Everyone is different and creating audience personas should be the first thing you do. This enables you […]

What is “Tiered backlinking” and Why should I care?

Tiered backlinking is the one method of building authority links to a relevant page on your website. Imagine that you have created an SEO optimised page and now you need to create backlinks to it. You need to build these backlinks in a tiered fashion. We use tiered backlinks because the quality of backlinks matters. […]

Winning the battle of SEO rankings [Live Event]

I will be speaking on the 26th April at Spacesworks London. In my talk you wil learn how to dominate the search engines in 2017 and how you can create a lasting SEO strategy that will keep driving you regular traffic from organic searches. Tickets are free and are available via Eventbrite here:   […]

Quick video I made to help some people use the new Keyword Planner

I have had a few requests from people that wanted to learn how to use the updated Keyword Planer.  This is a really topline video mainly for those that purchased the Longtailling guide from me. If you are interested you can get the guide here:  It's only fair to share…RedditFacebookDiggTwitterGoogle+Linkedin

Ages of advertising

When creating advertising and when communicating with potential customers it is important to understand what they expect from you in return. Since the 1900 our needs have been changing consistently inline with developing economies and technologies. It is important to bear this in mind when trying to create loyalty or launch a product. What people […]

Jakob Nielsen’s list of recognized usability principles (the 10 heuristics)

Jakob Nielsen 10 Heuristic Principles 1. Visibility of system status – The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. 2. Match between system and the real world – The system should speak the users’ language, with words, phrases and concepts familiar to the user, rather than […]

Google ZMOT flightpaths diagram

Loyalty without the loyalty card

Loyalty cards as we know them are coming to end of life The points mean prizes model of loyalty programmes will always have its place but, this era is now coming of age. Customers now want a more engaging relationship with brands, there will still be space for rewards and points are one way of delivering […]

brand footprint, loyalty marketing, data and insights

Seven ways to generate engagement that drives towards loyalty

Seven ways to generate engagement that drives towards loyalty 1. Always provide a clear call to action and never rely in user to interact of their own accord. Relying on users to interact or be loyal without expressly asking them to is like ‘fishing without bait’ and will be unpredictable at best. You should try […]

Eliminate friction and improve conversions with 7 Ux trends

Eliminate friction in your UX and Improve conversions 3 positive UX trends   1. Prove you are secure An additional level of assurance can put customers at ease and build their trust. Customers appreciate security badges and accreditations before transacting. 2. Keep menus clear and uncluttered; Clearly labeled and uncluttered menus keep users interested and help […]