Story Telling framework review “Christopher Booker and the 7 fundamental plot types”

Story Telling review: The Seven Basic Plots: Why We Tell Stories by Christopher Booker

There is a cliché in story telling that there can be only a handful of basic plots in the entire canon of Western literature.  Former Spectator columnist and “Private eye” founder Christopher Booker has written a 700-plus-page analytical study on these plots using age old stories and Jungian focused archetypes.

Booker makes the most phenomenal and logical connections between seemingly disparate stories that span different ages and language.  Can you imagine that Steven Spielberg’s Jaws copied the storyline of Beowolf, or that Doctor No is basically a James Bond retelling of The Epic of Gilgamesh? What does the Rime of the Ancient Mariner have in common with the parable of the Prodigal Son? What does Pilgrim’s Progress have in common with Watership Down? Antony and Cleopatra with Star Wars?

Booker also suggests that storytelling serves to pass along life lessons and models from ancestors to their successors.  As a result the basic lessons have coalesced over time into seven basic plot frameworks that have formed the primary model for storytelling into the present day.

These seven plots are as follows:

(1) Overcoming the Monster — Stories like Beowulf, ‘Little Red Riding Hood’, Jaws, and many of the James Bond films, where a hero must defeat a monster and restore order to a world that has been threatened by the monster’s presence.
(2) Rags to Riches — These stories feature modest, generally virtuous but downtrodden characters, who achieve a happy ending when their special talents or true beauty is revealed to the world at large. Includes any number of classics such as ‘Cinderella’, David Copperfield, and the Horatio Alger novels.
(3) The Quest — A hero, often accompanied by sidekicks, travels in search of a priceless treasure and fights against evil and overpowering odds, and ends when he gets both the treasure and the girl. The Odyssey is a classic example of this kind of story.
(4) Voyage and Return — Alice in Wonderland, Robinson Crusoe on his desert island, other stories of normal protagonists who are suddenly thrust into strange and alien worlds and must make their way back to normal life once more.
(5) Comedy — Not always synonymous with humour. Instead, the plot of a comedy involves some kind of confusion that must be resolved before the hero and heroine can be united in love. Think of Shakespeare’s comedies, The Marriage of Figaro, the plays of Oscar Wilde and Gilbert and Sullivan, and even War and Peace.
(6) Tragedy — As a rule, the terrible consequences of human overreaching and egotism. The Picture of Dorian Gray, Julius Caesar, Anna Karenina…this category is usually self-evident.
(7) Rebirth — The stories of Ebeneezer Scrooge and Mary Lennox would fall into this basic plot type, which focuses on a threatening shadow that seems nearly victorious until a sequence of fortuitous (or even miraculous) events lead to redemption and rebirth, and the restoration of a happier world.

If you are interested to learn about story telling buy the book here

Ecosystems Outlast Organisms

Ecosystems outlast organisms

I recently read a blog post by Seth Godin entitled

Cities don’t die (but corporations do)

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In this post Godin introduced the concept of “control” and the “fringes” where the big difference between corporations and cities is level of control.  I read this as Central control and testing failure at the fringes.  Godin remarks that corporations fear failure and legislate behaviour this leads us to imagine a strangulation to the point of conformity so that all activity is rigid and focussed.  This mitigates risk and provides the c-suite with a reassuring feeling that their company is doing well and is in safe hands.  On the other hand cities are far less regulated and try to keep control by prohibiting actions that might jeopardise the safety of residents. However within cities failure is accepted and often encouraged at the fringes where risk is low and learning’s can benefit the central mass.

Social media campaigns can be looked at in the same way.  If we take the recent launch for Krave by Kellogg’s it can be seen that negative conversation drove positive trail and then resulted in purchasing.

Perhaps, we should not be too precious over sentiment and let instead gently guide communities in the right direction.  This would make communities feel more naturally inclined to debate and defend the brand and give the ‘Social Eco-system’ room to grow organically.

Campaigns might be Organisms but brands need to be Eco-Systems.


Facebook email grouping feature

Imagine, if you could get Facebook to do your email marketing for you…..

The possibility of having one line in a trusted feed and having this sent out to all of your dedicated tribe members, these are people that interact with you and follow your actions like true fans.

Well, this new feature might be closer than we think and it could have amazing consequences if advertisers can get a link in the delivered feed.  Mashable posted this article today:

From Mashable:

Facebook Testing Feature to Reduce Email Notifications

Posted: Tue, 13 Sep 2011 04:41:25 +0000

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Facebook has begun testing a new feature that lets active users group their email notifications into summary emails.

“We’re testing a feature for people who are very active on Facebook and receive lots of email notifications from us,” the company said in a post on its wall. “We’ll provide a new summary email and turn off most individual email notifications. If you want to turn them back on, there’s a control in your account settings.”

The feature, available to a small group of users in their account settings, is ideal for users that receive dozens of daily friend requests or are frequent participants in Facebook conversations. A daily summary is something more users will be able to handle.

If Facebook manage to roll this out it could provide an additional level of rich contact with Facebook fans allowing us to really leverage our Facebook audience outside of their natural engaged location.

London street art – Excerpt 1

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This might be a bit graphic, but I think this helps show the creativity of young London artists off Leather Lane, EC1.
Today’s art acquires its inspiration from a multitude of sources and locations.
This living (or dead) piece was created comically by taking advantage of a usually disturbing sight on the pavement and turning it into something quite funny, that gives the subject a personality and the realisation of life and death and story to all things.

If music be the food of love, play on!

Social Networks have traditionally been built around content types.

1.       Facebook was built on a better way of Photo Sharing,

2.       YouTube was all about Video,

3.       Twitter is the information Centre,

4.       MySpace used to be the Music Centre,


“If music be the food of love, play on,
Give me excess of it; that surfeiting,
The appetite may sicken, and so die.”

William Shakespeare – Twelfth Night Act 1, scene 1, 1–3

There are a multitude of new networks starting up all around music sharing.

In the best ones such as “Outloud.fm” and “Turntable.fm” (of silicon valley fame) users can create or join rooms

where their preferred type of music is being played and vote for songs in real-time.

This creates a live top  10 of the best tunes in your network.

Music could be the catalyst for the next big round of social networks.

YouTube has built a strong following based on watching music videos and jukebox style streaming playlists.

Spotify has already established itself as a stand-alone and yet unmatched player with its self-sustaining finances

based on a mix of both advertising and membership revenue. 

How long will it take for Facebook to integrate a music element, or for Google+ to add music to its offering.

I would say, lets watch this space for the next big thing being a consolidation of music with some other socialised

sharing or communications platform.

Onur

Onur Ibrahim – Social Communications Director  - Initiative - T: +44 (0)20 7073 7369  

- M: +44 (0) 7748 880 923 - F: +44 (0)207 663 7004  www.initiative.com

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