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Fords Latest campaign integrates the interests of participants and uses celebrity endorsement to amplify content.
Why do we love to see celebrities larking about on YouTube?
Either way the content is a good example of changing the frame and making a more mundane topic interesting.
What do you think?
PS:… there is also a competition!
Enter here: http://www.facebook.com/fordfocus?sk=app_102170523200951
Diesels new interactive mirror could be the future of shopping?
How far we have come in just over a decade. Check out this news report for the first ever computer virus:
Now what if a brand could create something that spread so quickly? What would we have?
The iPhone? MP3 Players? Cheeseburgers?
It seems as though anything new and cutting edge if spread correctly can cause a global stir and build a brand overnight.
What new iterest in the world can be used to inspire and explore the brand space as a vessel to reach new horizons?
Tracking and research indicates that interests in new thinking and a spiritual awakening might be the next stage. With Yoga and Pilates classes increasing in popularity and public looking for healthier and more natural ways to life and enjoy life. I wonder who will be the first brand to accept this reversion into a more natural way and be the first to test this space commercially.
The new collection of Rubber Carpets by Joel Escalona might mark a new era in flooring. It is Durable, easy to clean and long lasting. Perhaps it will be easier to find a carpet that matches your sofa, TV and wallpaper. But, will it catch on? for those without 3 year olds….. do we want a permanent play mat on our floors?