I love communicating... be it via; Mobile, Socially Interactive or any other Integrated multi-channel Media.
My interests are motivated by a natural curiosity to learn about people and formulate cross channel multiple touch-point digital communications that can become an integrated and natural part of people's lives
I am a Marketeer, Musician, Martial Arts, Philosopher, Social Marketeer, Digital Planner, and learning about the human condition.
This blog will be ranting out loud my weird comedic ramblings are stuff that I think is cool.
My Life's work - how to get stuff noticed (and appreciated)
How far we have come in just over a decade. Check out this news report for the first ever computer virus:
Now what if a brand could create something that spread so quickly? What would we have?
The iPhone? MP3 Players? Cheeseburgers?
It seems as though anything new and cutting edge if spread correctly can cause a global stir and build a brand overnight.
What new iterest in the world can be used to inspire and explore the brand space as a vessel to reach new horizons?
Tracking and research indicates that interests in new thinking and a spiritual awakening might be the next stage. With Yoga and Pilates classes increasing in popularity and public looking for healthier and more natural ways to life and enjoy life. I wonder who will be the first brand to accept this reversion into a more natural way and be the first to test this space commercially.
Effectiveness of an online campaign can be measured in many ways. Most websites track visitors and Conversions, but beyond these factors what can we do to track how a site is performing? More importantly how do we track engagements and brand health created by the use of an on-line campaign?
Before you begin it is important to know where you are.
There are a number of metrics that can be used to set initial benchmarks;
1. Number of Facebook fans,
2. Twitter followers,
3. Digg links,
4. Delicious bookmarks,
5. Other links and referrals from web 2.0 properties,
There are also some additional web generic benchmarks that can be used as a starter for website health from Social Media;
1. Existing traffic funnels,
2. Current Search ranking and clicks gained from Google, Yahoo and Bing for focussed keywords,
3. How much are you paying to acquire customers via other digital channels? (PPC, Media Buying, Rich media etc..)
Once we have obtained our benchmarks the time on site/page can be used as a measure of interest or awareness to certain topics. It is possible to track a link from Email / Social Media and measure the time on site and pages viewed and number of return visits for that visitor. This can provide interesting insight into how important visitors regard a topic or page.
Providing that trending topics are monitored across social media channels this can be an effective measurement tool for the Social Media amplification of interest. Finally tracking the number of retweets, posts and comments for a particular subject or page can also provide how useful a visitor will regard the topic.
In Part 2:
I will go into more detail about methodology and user psychology in tracking success using Social Media
