Imagine, if you could get Facebook to do your email marketing for you…..
The possibility of having one line in a trusted feed and having this sent out to all of your dedicated tribe members, these are people that interact with you and follow your actions like true fans.
Well, this new feature might be closer than we think and it could have amazing consequences if advertisers can get a link in the delivered feed. Mashable posted this article today:
From Mashable:
Facebook Testing Feature to Reduce Email Notifications
Posted: Tue, 13 Sep 2011 04:41:25 +0000
Facebook has begun testing a new feature that lets active users group their email notifications into summary emails.
“We’re testing a feature for people who are very active on Facebook and receive lots of email notifications from us,” the company said in a post on its wall. “We’ll provide a new summary email and turn off most individual email notifications. If you want to turn them back on, there’s a control in your account settings.”
The feature, available to a small group of users in their account settings, is ideal for users that receive dozens of daily friend requests or are frequent participants in Facebook conversations. A daily summary is something more users will be able to handle.
If Facebook manage to roll this out it could provide an additional level of rich contact with Facebook fans allowing us to really leverage our Facebook audience outside of their natural engaged location.
