Strategy | People first marketing

Quick video I made to help some people use the new Keyword Planner

I have had a few requests from people that wanted to learn how to use the updated Keyword Planer.  This is a really topline video mainly for those that purchased the Longtailling guide from me. If you are interested you can get the guide here: http://www.onuribrahim.com/longtailling  It’s only fair to share…

The changing ages of advertising

Ages of advertising

When creating advertising and when communicating with potential customers it is important to understand what they expect from you in return. Since the 1900 our needs have been changing consistently inline with developing economies and technologies. It is important to bear this in mind when trying to create loyalty or launch a product. What people […]

The 10 Heuristic Usability principles as set out by Jakob Neilsen

Jakob Nielsen’s list of recognized usability principles (the 10 heuristics)

Jakob Nielsen 10 Heuristic Principles 1. Visibility of system status – The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. 2. Match between system and the real world – The system should speak the users’ language, with words, phrases and concepts familiar to the user, rather than […]

brand footprint, loyalty marketing, data and insights

Seven ways to generate engagement that drives towards loyalty

Seven ways to generate engagement that drives towards loyalty 1. Always provide a clear call to action and never rely in user to interact of their own accord. Relying on users to interact or be loyal without expressly asking them to is like ‘fishing without bait’ and will be unpredictable at best. You should try […]

7uxuitrends

Eliminate friction and improve conversions with 7 Ux trends

Eliminate friction in your UX and Improve conversions 3 positive UX trends   1. Prove you are secure An additional level of assurance can put customers at ease and build their trust. Customers appreciate security badges and accreditations before transacting. 2. Keep menus clear and uncluttered; Clearly labeled and uncluttered menus keep users interested and help […]

create loyalty

3 ways to create loyalty and stay relevant to your customers

Create loyalty in your brand If you want to create loyalty in your brand, being available for your audience is vital. Through being genuinely useful to customers in their moments of appreciation you can earn their trust and their loyalty. Here are three ways you can create loyalty through being present. #1: Be there in […]

Ten (10) ways to drive loyalty and generate engagement from customers

Ten (10) ways to drive loyalty and generate engagement from customers

Driving loyalty and generating engagement has always been a challenge for for any brand. The preverbal ‘shelf space’/’share of pocket’ is limited and as customers get more price savvy brands and their marketers are looking for new ways to engage and keep customers loyal. We have seen an increase in both the very public CSR […]

Getting inside the customers head

Getting inside the customer’s head

Getting inside the customer’s head What makes people tick? Anthropologists have been trying to crack that question for decades. It’s also the subject of fascination for marketers. Both have made great progress in figuring out what influences us and why we make the decisions we do. At its simplest, behavioural economics is a discipline that […]

Should email come from a business or a person

Should Your Email Come From a Business or a Person?

Should Your Email Come From a Business or a Person? People often ask me if the “from” field and the signature line in their emails should be their company name or their personal name. With a couple of notable exceptions, I believe that emails should always come from the individual and association with their company […]

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