Behavioural Economics | People first marketing

Ages of advertising

When creating advertising and when communicating with potential customers it is important to understand what they expect from you in return. Since the 1900 our needs have been changing consistently inline with developing economies and technologies. It is important to bear this in mind when trying to create loyalty or launch a product. What people […]

Getting inside the customer’s head

Getting inside the customer’s head What makes people tick? Anthropologists have been trying to crack that question for decades. It’s also the subject of fascination for marketers. Both have made great progress in figuring out what influences us and why we make the decisions we do. At its simplest, behavioural economics is a discipline that […]