Loyalty | People first marketing
The changing ages of advertising

Ages of advertising

When creating advertising and when communicating with potential customers it is important to understand what they expect from you in return. Since the 1900 our needs have been changing consistently inline with developing economies and technologies. It is important to bear this in mind when trying to create loyalty or launch a product. What people […]

brand footprint, loyalty marketing, data and insights

Seven ways to generate engagement that drives towards loyalty

Seven ways to generate engagement that drives towards loyalty 1. Always provide a clear call to action and never rely in user to interact of their own accord. Relying on users to interact or be loyal without expressly asking them to is like ‘fishing without bait’ and will be unpredictable at best. You should try […]

create loyalty

3 ways to create loyalty and stay relevant to your customers

Create loyalty in your brand If you want to create loyalty in your brand, being available for your audience is vital. Through being genuinely useful to customers in their moments of appreciation you can earn their trust and their loyalty. Here are three ways you can create loyalty through being present. #1: Be there in […]

Ten (10) ways to drive loyalty and generate engagement from customers

Ten (10) ways to drive loyalty and generate engagement from customers

Driving loyalty and generating engagement has always been a challenge for for any brand. The preverbal ‘shelf space’/’share of pocket’ is limited and as customers get more price savvy brands and their marketers are looking for new ways to engage and keep customers loyal. We have seen an increase in both the very public CSR […]

Getting inside the customers head

Getting inside the customer’s head

Getting inside the customer’s head What makes people tick? Anthropologists have been trying to crack that question for decades. It’s also the subject of fascination for marketers. Both have made great progress in figuring out what influences us and why we make the decisions we do. At its simplest, behavioural economics is a discipline that […]

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