How far we have come in just over a decade.  Check out this news report for the first ever computer virus:

Now what if a brand could create something that spread so quickly?  What would we have?

The iPhone? MP3 Players? Cheeseburgers?

It seems as though anything new and cutting edge if spread correctly can cause a global stir and build a brand overnight.

What new iterest in the world can be used to inspire and explore the brand space as a vessel to reach new horizons?

Tracking and research indicates that interests in new thinking and a spiritual awakening might be the next stage.  With Yoga and Pilates classes increasing in popularity and public looking for healthier and more natural ways to life and enjoy life.  I wonder who will be the first brand to accept this reversion into a more natural way and be the first to test this space commercially.