People first marketing - Page 2
create loyalty

3 ways to create loyalty and stay relevant to your customers

Create loyalty in your brand If you want to create loyalty in your brand, being available for your audience is vital. Through being genuinely useful to customers in their moments of appreciation you can earn their trust and their loyalty. Here are three ways you can create loyalty through being present. #1: Be there in […]

storytelling, copywriting

22 SECRETS OF GREAT STORY TELLING 5/22 – Simplify, Focus. Combine (How to tell a great story)

#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free. This is another tease that we must think write and then rewrite.  A famous quote attributed to many literary experts says something like “I wanted to send a short letter but he didn’t have enough […]

storytelling, copywriting

22 SECRETS OF GREAT STORY TELLING 4/22 – Once upon a time (How to tell a great story)

#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___. The classic start to children’s bedtime stories.  My understanding of this is more about structure.   Having a clear beginning and set up is important. The writer needs to set the […]

22 SECRETS OF GREAT STORY TELLING 3/22 A THEME IS IMPORTANT, BUT YOU WON’T KNOW UNTIL THE END

No. 3 of 22: Trying for a theme is important, but you won’t see what the story is actually about until you’re at the end of it, think plan write… Now rewrite. Writing anything needs to start with a loose plan.  As with any exploratory medium your plan will adapt and change depending on the […]

22 SECRETS OF GREAT STORY TELLING 2/22 Keep in mind what’s interesting to the audience

#2: You have got to keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. These can be very different Story telling is fun, making up stories is even more fun.  As a writer is it often easy to get caught up in making up something that […]

Ten (10) ways to drive loyalty and generate engagement from customers

Driving loyalty and generating engagement has always been a challenge for for any brand. The preverbal ‘shelf space’/’share of pocket’ is limited and as customers get more price savvy brands and their marketers are looking for new ways to engage and keep customers loyal. We have seen an increase in both the very public CSR […]

22 secrets of great story telling 1/22 ADMIRE A CHARACTER FOR TRYING

#1: You admire a character for ‘trying’ more than, for their ‘successes’ It is easy to like a hero, it is even easier to hate a villain, but you cannot have a great villain without the reluctant hero.  The reluctant hero or ‘anti-hero’ has always been a Hollywood favorite and “The Home town boy makes […]

PIXAR’S 22 SECRETS OF GREAT STORYTELLING “HOW TO WRITE A GREAT STORY”

Native Indian tribes believe in the power of story. It is even said that those who tell the best stories rule the world! To some extent we can see this to be true. Take a look at the news, at the education system, even at governments and how politicians convince their peers to an idea. […]

HOW TO WRITE UNDENIABLE HEADLINES THAT ATTRACT READERS LIKE CANDY

HOW TO WRITE UNDENIABLE HEADLINES THAT ATTRACT READERS LIKE CANDY Headlines are the most important part of any content. The job of a headline is two-fold, they have to hook a reader and get them to take the action of reading further. Why do successful headlines work? They provide information and also create a sense […]

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