People first marketing - Page 3

Getting inside the customer’s head

Getting inside the customer’s head What makes people tick? Anthropologists have been trying to crack that question for decades. It’s also the subject of fascination for marketers. Both have made great progress in figuring out what influences us and why we make the decisions we do. At its simplest, behavioural economics is a discipline that […]

Should Your Email Come From a Business or a Person?

Should Your Email Come From a Business or a Person? People often ask me if the “from” field and the signature line in their emails should be their company name or their personal name. With a couple of notable exceptions, I believe that emails should always come from the individual and association with their company […]

UX-ceptional – improving the customer relationship through experience

UX-ceptional – improving the customer relationship through experience Brands no longer just sell products and services – they offer experiences. The strength of the relationship between a consumer and a brand is not only measured by the ringing of the cash register, but by the customer experience at every touchpoint. This makes the role of […]

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