Copy Writing | People first marketing

10 ways to add personality to your writing without making anyone want to throw up.

A writer’s job is to entertain and inform at the same time. This means our written words need to be clear and readable by a 7 year old. The most important thing is to write for YOUR audience. Everyone is different and creating audience personas should be the first thing you do. This enables you […]

storytelling, copywriting

22 SECRETS OF GREAT STORY TELLING 5/22 – Simplify, Focus. Combine (How to tell a great story)

#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free. This is another tease that we must think write and then rewrite.  A famous quote attributed to many literary experts says something like “I wanted to send a short letter but he didn’t have enough […]

storytelling, copywriting

22 SECRETS OF GREAT STORY TELLING 4/22 – Once upon a time (How to tell a great story)

#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___. The classic start to children’s bedtime stories.  My understanding of this is more about structure.   Having a clear beginning and set up is important. The writer needs to set the […]

22 SECRETS OF GREAT STORY TELLING 3/22 A THEME IS IMPORTANT, BUT YOU WON’T KNOW UNTIL THE END

No. 3 of 22: Trying for a theme is important, but you won’t see what the story is actually about until you’re at the end of it, think plan write… Now rewrite. Writing anything needs to start with a loose plan.  As with any exploratory medium your plan will adapt and change depending on the […]

BACK