People First | | People first marketing
storytelling, copywriting

22 SECRETS OF GREAT STORY TELLING 5/22 – Simplify, Focus. Combine (How to tell a great story)

#5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free. This is another tease that we must think write and then rewrite.  A famous quote attributed to many literary experts says something like “I wanted to send a short letter but he didn’t have enough […]

storytelling, copywriting

22 SECRETS OF GREAT STORY TELLING 4/22 – Once upon a time (How to tell a great story)

#4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___. The classic start to children’s bedtime stories.  My understanding of this is more about structure.   Having a clear beginning and set up is important. The writer needs to set the […]

a theme is important

22 SECRETS OF GREAT STORY TELLING 3/22 A THEME IS IMPORTANT, BUT YOU WON’T KNOW UNTIL THE END

No. 3 of 22: Trying for a theme is important, but you won’t see what the story is actually about until you’re at the end of it, think plan write… Now rewrite. Writing anything needs to start with a loose plan.  As with any exploratory medium your plan will adapt and change depending on the […]

keep in mind what’s interesting to you as an audience

22 SECRETS OF GREAT STORY TELLING 2/22 Keep in mind what’s interesting to the audience

#2: You have got to keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. These can be very different Story telling is fun, making up stories is even more fun.  As a writer is it often easy to get caught up in making up something that […]

22 secrets of great story telling 1/22 ADMIRE A CHARACTER FOR TRYING
1

22 secrets of great story telling 1/22 ADMIRE A CHARACTER FOR TRYING

#1: You admire a character for ‘trying’ more than, for their ‘successes’ It is easy to like a hero, it is even easier to hate a villain, but you cannot have a great villain without the reluctant hero.  The reluctant hero or ‘anti-hero’ has always been a Hollywood favorite and “The Home town boy makes […]

HOW TO WRITE UNDENIABLE HEADLINES THAT ATTRACT READERS LIKE CANDY - secrets to writing the best headlines

HOW TO WRITE UNDENIABLE HEADLINES THAT ATTRACT READERS LIKE CANDY

HOW TO WRITE UNDENIABLE HEADLINES THAT ATTRACT READERS LIKE CANDY Headlines are the most important part of any content. The job of a headline is two-fold, they have to hook a reader and get them to take the action of reading further. Why do successful headlines work? They provide information and also create a sense […]

Should email come from a business or a person

Should Your Email Come From a Business or a Person?

Should Your Email Come From a Business or a Person? People often ask me if the “from” field and the signature line in their emails should be their company name or their personal name. With a couple of notable exceptions, I believe that emails should always come from the individual and association with their company […]

BACK