Ux | People first marketing

Jakob Nielsen’s list of recognized usability principles (the 10 heuristics)

Jakob Nielsen 10 Heuristic Principles 1. Visibility of system status – The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. 2. Match between system and the real world – The system should speak the users’ language, with words, phrases and concepts familiar to the user, rather than […]

Eliminate friction and improve conversions with 7 Ux trends

Eliminate friction in your UX and Improve conversions 3 positive UX trends   1. Prove you are secure An additional level of assurance can put customers at ease and build their trust. Customers appreciate security badges and accreditations before transacting. 2. Keep menus clear and uncluttered; Clearly labeled and uncluttered menus keep users interested and help […]

UX-ceptional – improving the customer relationship through experience

UX-ceptional – improving the customer relationship through experience Brands no longer just sell products and services – they offer experiences. The strength of the relationship between a consumer and a brand is not only measured by the ringing of the cash register, but by the customer experience at every touchpoint. This makes the role of […]