Paid Media Strategy - People First Marketing

Creating a Paid Media Strategy requires focus, research and experience. I will help you to create a paid media strategy that works for you with clear deliverables and a defined, measurable success metric.

This will include the following:

  1. Define target audience: Clearly define the target audience for the paid media campaign, including demographics, location, interests, and behaviour. This will help to ensure that the campaign reaches the right people.
  2. Set campaign goals: Clearly define the campaign’s goals, such as increased website traffic, higher conversion rates, or increased brand awareness.
  3. Choose the right platforms: The best platforms reach the target audience. Popular options include Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
  4. Create compelling ad copy and visuals: Create ad copy and visuals that are attention-grabbing and align with the campaign goals. The ad copy should include a clear call to action.
  5. Use retargeting to reach people who have already visited the website or engaged with the brand. This helps to increase the chances of conversion.
  6. Optimize for conversion: Optimize the landing page for conversion to ensure that visitors take the desired action, such as filling out a form or making a purchase.
  7. Track and measure: Use tools such as Google Analytics to track the campaign’s performance and measure the success against the set goals.
  8. Continuously optimize the campaign based on the collected data and results. This includes testing different ad copy, visuals, and targeting options to find what works best.
  9. Use remarketing: Use remarketing campaigns to target people who have already engaged with the brand, increasing the chances of conversion.
  10. Use Lookalike audience targeting: Use Lookalike audience targeting to reach people similar to the ones who have already shown an interest in the brand.

By implementing these strategies, you can increase your brand’s visibility, attract more qualified leads, and ultimately drive more conversions and business growth. However, it’s important to note that the success of a paid media campaign depends on many factors, including the industry, target audience, and budget. It’s also essential to continuously monitor, test and optimize to find the best strategy that works for you.